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Monday, December 15, 2014

More Advances in Mobile Eye Tracking

An area where we did much work, both on the physical implementation aspects, and on the gathering and analytical methods used with the data.  New developments on completely mobile capabilities we did not have just a few years ago.  Press Release:

" ... The Analysis Division of Tobii Technology, the global leader in eye-tracking research solutions, announced today that it has started shipping Tobii Glasses 2 to customers around the world who had preordered the product earlier this year. The company’s newest wearable eye tracker is being distributed to Tobii customers, which include many of the world’s leading behavioral, usability and market research labs within top universities, private research institutions, technology companies, industrial companies and major consumer packaged goods corporations.

Tobii Glasses 2 shows exactly what a person is looking at in real time, while moving around freely in any real-world environment. This helps broaden insights into human behavior with eye tracking in a wider range of research than before, including in-store shopper marketing, mobile testing, sports performance, knowledge transfer and social interaction studies. Because the Glasses 2 are so easy to use, they provide an eye-tracking solution of value even for those who may be using eye-tracking tools for the first time.  ... "

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