In SNews: A prediction that:
" ... 2015 will be the year that true shopper-centricity finally moves from concept to reality. How? ... A few leading food retailers will succeed in combining the one-on-one capability of loyalty marketing programs with the 24/7 functionality of mobile apps to create personalized food portals. ..."
Most interesting that consumers will be able to discover new products this way, even specify their development. The implication of the exchange of more detailed data between consumer retailer and manufacturer could lead to further innovations. More specific pointers of directions in new product development.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment