/* ---- Google Analytics Code Below */

Wednesday, December 24, 2014

Neuromarketing Overview

In Forbes/ HBS Working Knowledge: Good, short item on the current state of neuromarketing.  Still not clear from this how this is better than or effectively combines with classical methods.

Neuromarketing:  Brain Scans Shed Light On How To Sell Bargains ... Think of the last time you went shopping ... 

By the time you decided to buy a product, you knew both what you were buying and how much it cost. But was your decision affected by whether you saw the price or the product first? That’s the question at the heart of new experimental research that uses neuroscience tools to shed light on how our brains make purchasing decisions. ... "

No comments: