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Tuesday, September 01, 2020

Wal-Mart and TikTok

Just recently have been exposed to TikTok as a marketing channel, and wondered too what Wal-Mart was up to, here a look at the possibilities with Microsoft.
Walmart explains TikTok interest, may have wanted majority bid
By Dan Berthiaume    In ChainstoreAge

Walmart sees e-commerce and advertising potential in TikTok and reportedly sought to partner with Google in a purchase.

In a short public statement on its corporate website, Walmart described the benefits it sees in joining Microsoft’s effort to purchase the U.S., Canada, Australia, and New Zealand business of TikTok as a minority investor. 

“The way TikTok has integrated e-commerce and advertising capabilities in other markets is a clear benefit to creators and users in those markets,” Walmart said. “We believe a potential relationship with TikTok U.S. in partnership with Microsoft could add this key functionality and provide Walmart with an important way for us to reach and serve omnichannel customers as well as grow our third-party marketplace and advertising businesses. We are confident that a Walmart and Microsoft partnership would meet both the expectations of U.S. TikTok users while satisfying the concerns of U.S. government regulators.”   .... " 

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