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Saturday, September 19, 2020

Uncertain Future of Corporate HQs

Questionable, though major HQs will likely still need the presence.   My guess is that many will be threatened. 

The Uncertain Future of Corporate HQs    in HBR by Richard Florida

The Covid-19 pandemic has seen tens of millions of Americans engage in a gigantic experiment in working from home — one that looks to be more permanent than anyone might have imagined. Corporation after corporation has announced that they won’t be reopening their offices until mid-2021, at least.  Some commentators are even predicting the death of the office and the end of cities.

But let’s not get too far ahead of ourselves. Now, more than ever, the issue of where we work — of place and location — remains a fundamental question.

Pandemics and other crises can disrupt or change the status quo, but history shows they can also accelerate trends already underway. The question of where to locate corporate facilities has been increasing in strategic importance for a long time. Corporations were facing a rising backlash to their perceived effects on housing prices and gentrification in superstar cities and tech hubs, and from attempts to hoard taxpayer-financed incentives   ....   '

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