Big Data Blurring Industry Lines

In Forbes,   Morphing of analyses and businesses. Expect more of this.   And the partnership aspects, note the book Reciprocity Advantage , by colleagues Bob Johansen and Karl Ronn  previously mentioned, on this topic

" .. By way of example, let’s examine a well-known company being driven into multiple new industries through analytics. If you asked 100 people randomly on the street what Nike does, you’d probably get 98-percent or more telling you the company makes sneakers or sportswear. That’s true enough, but Nike has also become a pioneer in smart, wearable technologies, from its Nike+ running app in 2006, to the 2012 release of its FuelBand fitness tracker and its potential wearable tech-focused partnership with Apple. Products like the FuelBand contain sensors that automatically measure things like your sleep patterns and the number of steps you take each day.  I’m among the 3.3 million Americans who use FuelBand, or other devices like it. And, while Nike has plans to discontinue that particular physical product, wearable technology is helping Nike’s business model morph in new ways.  ... "