The Reciprocity Advantage

Reading The Reciprocity Advantage: A New Way to Partner for Innovation and Growth.  by Bob Johansen and Karl Ronn.  Nicely done with real life enterprise examples, including IBM, TED, Microsoft, Google Apple Store and more.

I like in particular an outline about how each company partnered and what the partnership exchanged.  Also what assets where involved.   Then  the scaling advantage involved.  I also like the emphasis on experimentation being done to figure out what the real value is and how it will be developed.   Included in that is how 'gameful engagement' can be used to figure out how the partnership will work.   The latter parts of the book provide direct  'How to' steps.  Well done.

" ... Bob Johansen, best-selling author and Distinguished Fellow at IFTF, has partnered with innovation expert Karl Ronn to uncover what they believe will be the biggest innovation opportunity in history in their forthcoming book, The Reciprocity Advantage. Through illustrative examples from leading organizations and an eye to the future, Johansen and Ronn present a four-part model that shows how organizations can give away assets to form partnerships, leading to collaborative experimentation and scalable new business opportunities.  ... 

" ... Johansen and Ronn explain that reciprocity, an old concept, will be reimagined within a future context of connective technologies, generational shifts, and new organizational models to provide a distinct competitive advantage. To win in this world, businesses will need to  (1) uncover their right-of-way, the underutilized resources they already own that they can share with others; (2) find partners who can help them do what they cannot do alone; (3) experiment to learn through cloud-based systems; and (4) scale the results, but only when the business’ reciprocity advantage is desirable, viable, and ownable. If it’s not scalable, it’s not worth doing—and the authors describe technologies that make scaling up faster than ever. .... " 

More and ordering information.   Video.   @Reciprocityadv