Classic problem. You have internal data to support an analytic decision. But you don't have the data required to support the results of the analysis to maximize its value. Here a service that addresses the problem.
" ... DaaS is a service approach in which unique and Hard-to-Find Data (HTFD) assets are sourced and structured to deliver a constant stream of qualified prospects, including a company’s own customers, who are actively searching for what they are selling. Distinctly different from list buying, these data sources are a highly customized marketing asset versus disconnected, one-time use prospect lists. .... "
Here is a post on the same topic, but specifically about market research data.
Wednesday, March 18, 2015
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