Big Data Blurring Industry Lines

In Forbes,   Morphing of analyses and businesses. Expect more of this.   And the partnership aspects, note the book Reciprocity Advantage , by colleagues Bob Johansen and Karl Ronn  previously mentioned, on this topic

" .. By way of example, let’s examine a well-known company being driven into multiple new industries through analytics. If you asked 100 people randomly on the street what Nike does, you’d probably get 98-percent or more telling you the company makes sneakers or sportswear. That’s true enough, but Nike has also become a pioneer in smart, wearable technologies, from its Nike+ running app in 2006, to the 2012 release of its FuelBand fitness tracker and its potential wearable tech-focused partnership with Apple. Products like the FuelBand contain sensors that automatically measure things like your sleep patterns and the number of steps you take each day.  I’m among the 3.3 million Americans who use FuelBand, or other devices like it. And, while Nike has plans to discontinue that particular physical product, wearable technology is helping Nike’s business model morph in new ways.  ... "

More Swash Cleaning Shirts

In Bloomberg: A look at big company collaborative innovation at P&G " ... a venture with Whirlpool Cleans Dirty Clothes fast ... ".  Mildly involved during its early days.   See link below for earlier mentions.  See also about reciprocity.

The Reciprocity Advantage

Reading The Reciprocity Advantage: A New Way to Partner for Innovation and Growth.  by Bob Johansen and Karl Ronn.  Nicely done with real life enterprise examples, including IBM, TED, Microsoft, Google Apple Store and more.

I like in particular an outline about how each company partnered and what the partnership exchanged.  Also what assets where involved.   Then  the scaling advantage involved.  I also like the emphasis on experimentation being done to figure out what the real value is and how it will be developed.   Included in that is how 'gameful engagement' can be used to figure out how the partnership will work.   The latter parts of the book provide direct  'How to' steps.  Well done.

" ... Bob Johansen, best-selling author and Distinguished Fellow at IFTF, has partnered with innovation expert Karl Ronn to uncover what they believe will be the biggest innovation opportunity in history in their forthcoming book, The Reciprocity Advantage. Through illustrative examples from leading organizations and an eye to the future, Johansen and Ronn present a four-part model that shows how organizations can give away assets to form partnerships, leading to collaborative experimentation and scalable new business opportunities.  ... 

" ... Johansen and Ronn explain that reciprocity, an old concept, will be reimagined within a future context of connective technologies, generational shifts, and new organizational models to provide a distinct competitive advantage. To win in this world, businesses will need to  (1) uncover their right-of-way, the underutilized resources they already own that they can share with others; (2) find partners who can help them do what they cannot do alone; (3) experiment to learn through cloud-based systems; and (4) scale the results, but only when the business’ reciprocity advantage is desirable, viable, and ownable. If it’s not scalable, it’s not worth doing—and the authors describe technologies that make scaling up faster than ever. .... " 

More and ordering information.   Video.   @Reciprocityadv

Reciprocity Advantage: Innovation and Organization

New book by my two former colleagues: The Reciprocity Advantage.

" ... Bob Johansen, best-selling author and Distinguished Fellow at IFTF, has partnered with innovation expert Karl Ronn to uncover what they believe will be the biggest innovation opportunity in history in their forthcoming book, The Reciprocity Advantage. Through illustrative examples from leading organizations and an eye to the future, Johansen and Ronn present a four-part model that shows how organizations can give away assets to form partnerships, leading to collaborative experimentation and scalable new business opportunities.  ... 

" ... Johansen and Ronn explain that reciprocity, an old concept, will be reimagined within a future context of connective technologies, generational shifts, and new organizational models to provide a distinct competitive advantage. To win in this world, businesses will need to  (1) uncover their right-of-way, the underutilized resources they already own that they can share with others; (2) find partners who can help them do what they cannot do alone; (3) experiment to learn through cloud-based systems; and (4) scale the results, but only when the business’ reciprocity advantage is desirable, viable, and ownable. If it’s not scalable, it’s not worth doing—and the authors describe technologies that make scaling up faster than ever. .... " 

More and pre-order information.   Video.   I plan to read and comment here later.

Rules for Shopper Privacy

From the recent IDC Retail Insights, in CGT: 

The customer stands center stage in omnichannel retail. Earning the privilege of relationships, relevance, and reciprocity with today's informed, discriminating, and willful consumers depends on meeting each one's disposition to granting you rights to their private information in exchange for the opportunity to deliver differentiated value. From the customer's perspective it's a "give to get" proposition; from a retailer's it's "learn to earn". IDC Retail Insights' 2013 Annual Shopper Survey research and market analysis of consumers' dispositions toward "giving to get" and opportunities for "learning to earn" spotted green lights and bright red lines retailers should abide. ... "