In Retailwire: A look at beacons and their purpose. from SXSW. Certainly you don't want them to assault you, or erode your privacy. Now how can they serve you? A panel discussion. " ... A key theme to the panel was how technologies such as beacons have extraordinarily powerful potential for morphing the retail experience, but that the industry should not consider beacons as tools to "take back control" of the shopper experience. Rather, we should be thinking about how to make their experience better with them. ... "
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