Via Knowledge@Wharton, Podcast and text by Nancy Rothbard and Amanda Gailey
When Using Social Media, Beware the Invisible Audience
Social media has augmented our ability to communicate, but it has also made it easier to misunderstand and misread our audience — or to be misunderstood. ... Just one post to a social media site has the power to reach millions. But when we post, most of us are just thinking of, and writing for, a few people — a small audience of family, friends or the people we regularly interact with on each platform. ... "
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