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Monday, March 30, 2015

Persuasive Technology

A long time favorite topic.  How can technology persuade?    Special Report from the MIT technology review.

Persuasive technologies surround us, and they’re growing smarter. How do these technologies work? And why? ... By Nanette Byrnes 

The idea that computers, mobile phones, websites, and other technologies could be designed to influence people’s behavior and even attitudes dates back to the early 1990s, when Stanford researcher B. J. Fogg coined the term “persuasive computing” (later broadened to “persuasive technology”). But today many companies have taken that one step further: using technologies that measure customer behavior to design products that are not just persuasive but specifically aimed at forging new habits. ... "  

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