What Designers Need to Know About Strategy

Good general advice:  I think there is more 'magic' in design driven organizations, thus strategy is even more important than in engineering/quant driven.    Good book excerpt. " ...  If you’re going to run a design-led business, it’s inevitable that you will need to talk strategy with your clients. So let’s explore the types of strategies you might create as a design businessperson, as well as how they may support the efforts of your clients. It’s my hope that this information will open up some new paths for you to explore in your career as a designer. ... "