/* ---- Google Analytics Code Below */

Monday, April 29, 2013

On Demand Marketing

McKinsey and on-Demand Marketing.  A new term, but not concept to me.  " ... Digital marketing is about to enter more challenging territory. Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on demand—not just always “on,” but also always relevant, responsive to the consumer’s desire for marketing that cuts through the noise with pinpoint delivery. ... " 

No comments: