Data Democracy for the Little Guy

In GigaOM: It points to two items mentioned here.  Intuit's pushing the idea of an era of big data for the little guy.  And also data visualization techniques that aim to make understanding data easier. and thus analytics easier to do.  like Tableau.  Their catchphrase of visual analytics for everyone. Their IPO now awaits.  There are certainly many more democratized sources of data available today.  And some evolving, cheaper and simpler to use tools.  A good direction to watch and try to influence.