Social Shopping

In GigaOm:  A mobile strategy for social shopping.  I took a short look at Modcloth some time ago.  Worth taking another look.  " ... what makes Modcloth unique is the way it’s continually married technology with fashion to build a strong social community around the brand, experimenting with everything from crowdsourced fashion to video hangouts with stylists to build the kind of user passion you see with companies like Lululemon or Nastygal.... "