Working with Quirky ... " ... Last week GE and Quirky announced a new partnership where GE will make some of its library of patents available as part of Quirky’s new inspiration platform, allowing inventors to use some of its patents in their potentially novel consumer product invention ideas. This on its surface is a very interesting and logical open innovation partnership (no, not crowdsourcing). It isn’t really crowdsourcing because the work product is not well-defined and being sourced from multiple competing providers. No, this is an open innovation partnership, and so the key question in my mind is. Will it work? If you’re new to open innovation, be sure and check out A Guide to Open Innovation and Crowdsourcing edited by Paul Sloane (free sample chapter), to get a good grounding in the open innovation and crowdsourcing elements of social business.... "
See also Quirky's blog.
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