Flattening of Design

A good NYT article which explains this concept which I had heard of, but not understood.  How a number of companies are beginning to use it: " ... “Every so often there is a new fashion that comes about in design for any number of reasons, not the least of which is technology, and now there has been a reaction to mechanistic-looking design where you press a button and get a specific look,” Mr. Heller said. “In response, designers have started to turn to flatness.”... "