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Wednesday, April 24, 2013

Telling a Story with Data

Quite useful view of this interaction.  Data analysis is ultimately about story telling, creating drama and then leading to decision value.  Plus modifying the story to the needs of a particular group.    I like the notion of  'dynamic persuasion', but also 'augmented discovery'  here.   " ... An excellent visualization, according to Edward Tufte, expresses "complex ideas communicated with clarity, precision and efficiency." I would add that an excellent visualization also tells a story through the graphical depiction of statistical information. As I discussed in an earlier post, visualization in its educational or confirmational role is really a dynamic form of persuasion. Few forms of communication are as persuasive as a compelling narrative. To this end, the visualization needs to tell a story to the audience. Storytelling helps the viewer gain insight from the data. (For a great example, how much do you think steroids have influenced baseball?) .... " 

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