Shoppers Want Mobile Empowerment

On the Need for Mobile: " ... While American and European shoppers show little interest in purchasing groceries through mobile devices, a survey by Symphony EYC shows that solid majorities want to be able to use mobile devices for in-store price comparison. Additionally, 72% of Americans and 65% of Europeans say they want mobile services that allow them to share ideas on products and offer feedback ... " .   The ability to provide feedback is interesting .... but very high.  People want the ability, but using the one percent rule ... only a very few would use it.  And what does purchasing mean?  Typical grocery products, or a much broader selection?