Sketches Selling Soap

A new Dove video called 'Sketches' now gone viral, seems to show how women's beauty view of themselves differs considerably from the view of others.  It is very entertaining, and seems to make a deep point.  I am not sure it really does that, given the unusual context that is constructed, using an FBI sketch artist.  Also a small sudy, with results selected for drama.    And secondly, the question that is asked of every clever ad: 'Does it sell soap?"   Dove soap?   A mini study described seems to say it does. But I doubt the influence is very deep.