Monday, April 22, 2013
Kroger Pilots In Aisle Checkout
A piece in Cincinnati.com about Kroger testing their 'Scan, Bag, Go' in aisle checkout system at local stores. Some good details. May require registration. Will make a trip to one to try it. We experimented with many forms of this in the enterprise innovation center. Including hand scanners, on cart displays and smartphones. Particularly interesting to see how their loyalty system is integrated and what kind of in store travel is tracked. I still believe this functionality will eventually be broadly delivered on the consumers own smartphone
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