Very true: In the end it is all about the decision processes themselves, equally important to the correctness of the data that drives them. Collaboration drives that correctness:
" .. Business competitiveness and agility are increasingly dependent on decisions that are informed and fueled by business intelligence (BI), reporting and analytics. For example, in an emerging “age of the algorithm,” operational applications and processes are often enhanced as a result of business analytics. Meanwhile, power-user analysts explore various business scenarios by combining multiple large data sets, in many cases containing both structured and unstructured information. As this dependence on BI grows, it should not be a surprise that business analytics users must have an implicit trust in their decisionmaking processes, which implies a reliance on having trustworthy data available to them. .. ."
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