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Saturday, April 13, 2013

Neuromarketing and Buying

Sands Research points me to a largely non technical article on their work in UK's Daily Telegraph.

 'Neuromarketing': can science predict what we'll buy?
Advertisers have long used science to peer into consumers' brains; today 'neuromarketing' has given them the power to delve into our subconscious, finds Alex Hannaford ... 

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