In CACM: Excellent overview piece on the subject. The abstract itself has interest: " ... Sentiment analysis (or opinion mining) is defined as the task of finding the opinions of authors about specific entities. The decision-making process of people is affected by the opinions formed by thought leaders and ordinary people. When a person wants to buy a product online he or she will typically start by searching for reviews and opinions written by other people on the various offerings. Sentiment analysis is one of the hottest research areas in computer science. Over 7,000 articles have been written on the topic.
Hundreds of startups are developing sentiment analysis solutions and major statistical packages such as SAS and SPSS include dedicated sentiment analysis modules. There is a huge explosion today of 'sentiments' available from social media including Twitter, Facebook, message boards, blogs, and user forums. These snippets of text are a gold mine for companies and individuals that want to monitor their reputation and get timely feedback about their products and actions. Sentiment analysis offers these organizations the ability to monitor the different social media sites in real time and act accordingly. Marketing managers, PR firms, campaign managers, politicians, and even equity investors and online shoppers are the direct beneficiaries of sentiment analysis technology .... "
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment