Community Managers and Equity

In Word of Mouth Marketing Blog:  A resource I have just started to cover, some good thoughts about being a content and community manager. Reminds me of conversations I had with (unofficial) brand equity managers in the enterprise.    Seems to be an interesting conversation starting.  Links to the documents mentioned in the full article.    " ... social media practitioners from an array of organizations came together for two and a half hours to create one document: The Community Manager Manifesto. The goal of this first ever summit meeting was to create a document that would exist as an aspirational set of ideals for community managers. The resulting six-theme manifesto reveals a common aspiration across all its declaratives: As a community manager, it’s time to become a much more strategic asset to your organization at the highest levels. “Marketing” as a theme was not included. Should it be? .. "