Predicting Images in Dreams

In the Smithsonian Magazine.  Apparently we can now predict to some degree what people are seeing with a combination of fMRI and EEG sensors.  I observed a number of fMRI sessions that sought to determine consumer reactions to commercials.  Now can we reverse adapt the dreaming idea to load people with dreams of our products?  Hopefully not.  " ... Although it’s only capable of relatively crude predictions, the system demonstrates something surprising: Our dreams might seem like subjective, private experiences, but they produce objective, consistent pieces of data that can be analyzed by others. The researchers say this work could be an initial foray into scientific dream analysis, eventually allowing more sophisticated dream interpretation during deeper stages of sleep.... "