P&G Praises Facebook

Marc Pritchard touts the use of Facebook in the Olympics  'Thank You Mom' campaign as a perfect storm ...  Good example of the use of integrated social media. " ... Procter & Gamble is looking to generate $500 million in sales off its massive marketing push centered on Olympic athletes and their moms, and while it won't know if it's hit the mark until the fall, Global Brand Building Officer Marc Pritchard thinks they're on track ... "