Nearly Half of Smart Phone Using Shopping Apps

From Nielsen:   Not very surprising, the convenience and ubiquity will prevail. " ... Survey results released on Monday showed that 45 million people, or 47 percent of all smartphone owners, used mobile apps in the Nielsen-defined Shopping/Commerce category in June. Nielsen projected those findings from a survey of 5,000 iOS and Android users who agreed to have Nielsen install app-use tracking software on their phones. It was Nielsen's first study of a particular category of mobile app.... "