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Wednesday, August 22, 2012

Faster Product Development

A new look at faster and more successful product development.  Generate and test.  Ready, fire, aim.  In part this depends on how expensive the 'fire' segment is.  " ...  The primary benefit  of this approach is a shortened and less expensive timeline from “Not Knowing” to “Smarter” about your product and your market. It prompts you to get moving and start work immediately, without being paralyzed in the analytic stage. You are also forced to produce a feedback mechanism (the “Aim” part) that will provide guidance for your project. In my experience, this feedback mechanism is usually a test regime that will put the offering in front of people online and measure their response. ... ".   From Kevin Ready.

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