P&G Digital Gold

In AdWeek:   A look at what P&G has done with digital and the Olympics.  Also a mention that augmented reality saw little traffic.    " ... Procter & Gamble's broad-based digital campaign linked to the London Olympics is part of an effort to reduce its marketing costs without reducing its brands' clout. The company is sponsoring E!'s online and mobile coverage of the Games, running pre-roll video ads for several of its brands, and launching Facebook and Twitter campaigns tied to the London Games ... "