Posing Big Data Questions

We see many of them these these days.  Information Week looks at the needs for resources to solve these problems.   Data scientists and tools are useful to have on call, but lets get the business questions down first, and please start simply.  In a recent client discussion the initial very complex problem was whittled down to some high leverage,  very visual, alert-enabled capabilities.  We can start there, get 80% of the value and extend as needed.  Later we can think about hiring a pack of expensive scientists. Simple first, always.