In HBR: I found this idea of creatures for a brand interesting because I had a project that tried to integrate Mr. Clean and the use of artificial intelligence. A creature, brand equity and an attempt to integrate personality and intelligence to the creature. Not successful beyond the usual 1940's view of the brand. He reverted back to the old plan very quickly.
Friday, August 03, 2012
Brand Creatures
In HBR: I found this idea of creatures for a brand interesting because I had a project that tried to integrate Mr. Clean and the use of artificial intelligence. A creature, brand equity and an attempt to integrate personality and intelligence to the creature. Not successful beyond the usual 1940's view of the brand. He reverted back to the old plan very quickly.
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