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Thursday, August 30, 2012

Ask Fewer Questions

Michael Schrage talks about a fundamental  tool of our industry:  Asking questions.  Sometimes its verbal, sometimes via an email or a store survey. It happens a lot.   I have frequently been horrified by the length and numbing complexity of even professionally constructed questionnaires.  He makes a good case for simplification.    Bottom line for us, don't ask, but observe behavior in context.

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