Conversation with Jun Lee of ReD

Former colleague Lou Killeffer has a conversation with Jun Lee of ReD Associates on design thinking, strategies of innovation and how human behavior and views are involved. Useful thoughts.  " ... Jun cited technology as the primal force in innovation while describing ReD’s aspiration to innovate, independent of technology, by creating shifts in meaning among consumers and their worldview. He spoke about the critical role of the social sciences in his work, the mysterious nature of the best client problems, and the depth of intellectual rigor required to succeed. Indeed,  Jun describes ReD’s pursuit of the best outcomes as painful and believes pain-free thinking simply hasn’t gone far enough in identifying the next big opportunity.... "