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Saturday, August 18, 2012

On the Cost of Logos

I have watched as large enterprises have re-done their branding over the years, in part by an urge for new creativeness, and even motivated by outside threats.  That experience made me very skeptical about the process.  Creative design can help a brand, but ultimately it is about what you do with the brand rather than the impact of a logo design.  Here a survey of famous logos and their cost.

1 comment:

Anonymous said...

With all due respect, the cost of the BP logo is pretty misleading; $211million included changing every gas station sign in every corner of the world. Landor's fees were a fraction of that cost.