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Tuesday, August 21, 2012

New Social Sciences

In the Edge:   I was brought up in the hard sciences, so was always skeptical of how the fuzzy social sciences could be quantified in a meaningful way.  But as I was involved in more laboratory looks at shopper behavior, I started to understand it could be done, but with different kinds of expectations.  This post and video does not deal with the kind of work I was ever involved in, but it gives clues to where we are going.

Nicholas A. Christakis is a Physician and Social Scientist, Harvard University; Coauthor (with James Fowler) of Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives.

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