Product Linkage with a Social Game

A kind of linkage we explored as far back as the introduction of SimCity.   Now Johnson & Johnson links products with The Sims.  A good example of product - game linkage: " ...  The program uses value-exchange engagement media to talk about the brand's Advantage line of acne products. In exchange for watching a video about the product, players get a Clean & Clear "potion” that unlocks play benefits, like increased in-game currency.... "