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Tuesday, August 28, 2012

Full Scale Virtual Research

I had the pleasure of visiting John Milby's Full Scale Virtual Research Lab today.  Got a great tour and technical discussion of work underway there.  I worked with John at our enterprise retail laboratories for years.

He is the consummate consumer research professional using years of experience to apply to brick and mortar retail, mobile environments and the interaction of retail and mobile devices.

He leverages a laboratory that displays full scale product images and shelf environments where shoppers interact with and compare products.  The data is then gathered and analytically combined with other captured behavioral information.   Certainly impressive technology, but it is more  valuable yet to apply years of consumer behavior experience to improve shopper experience and engagement.  John continues to build partnerships with many other expert practitioners in the field to further enhance these abilities.  Good work.

" ... his guiding principal was “consumers will know it when they see it; the challenge is to remove the limitations on what we can show them. Virtual packaging and shelf design is the path to our future.” ... "

Contact information at this link.

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