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Monday, August 20, 2012

Mobilizing the Field Force

A topic that I have had to think about recently.   Its naturally being done for issues of research, compliance and enhanced understanding of the consumer and their retail and service environment.  But how can be most efficiently done?  See for example Storeflix a successful and well thought out example of this process.   Now how can analytical capabilities be directly connected to this information gathering process?  The object to make both the mobilized field force more efficient and the use of the acquired data more valuable.

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