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Thursday, August 30, 2012

Why Stores Stock Items that Don't Sell

Correspondent Byron Sharp sends along this informative link:

If you have ever wondered why stores are willing to stock many items that barely sell....

Professor Byron Sharp, Director  Ehrenberg-Bass Institute, University of South Australia
For the past eight years some of the world's leading marketers*, have been funding a special research program to answer fundamental questions about buyer behaviour and how brands grow.

See http://MarketingScience.info for information on the Ehrenberg-Bass Institute's findings.
* including Unilever, P&G, General Motors, Kraft, Coca-Cola, Pepsi, Turner Broadcasting, and AkzoNobel.

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