Correspondent Byron Sharp sends along this informative link:
If you have ever wondered why stores are willing to stock many items that barely sell....
Professor Byron Sharp, Director Ehrenberg-Bass Institute, University of South Australia
For the past eight years some of the world's leading marketers*, have been funding a special research program to answer fundamental questions about buyer behaviour and how brands grow.
See http://MarketingScience.info for information on the Ehrenberg-Bass Institute's findings.
* including Unilever, P&G, General Motors, Kraft, Coca-Cola, Pepsi, Turner Broadcasting, and AkzoNobel.
Thursday, August 30, 2012
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