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Thursday, August 16, 2012

SNCR Publishes the Social Mind

From SNCR, of which I am a senior fellow:

Professionals Spend 40% of Time Online Interacting in Peer Communities according to the Society for New Communications Research report, "The Social Mind," led by three SNCR Fellows, Vanessa DiMauro, CEO of Leader Networks; Peter Auditore, Principal of Asterias Research, and Donald Bulmer, Vice President of Royal Dutch Shell.

This study explores the interrelationships between online content, global communications, information consumption, social media channels and social networks and changing influence patterns. The Social Mind also identifies key characteristics and insights into the engagement behaviors of influencers and individuals, and how organizations can maximize reach and influence to execute on what we call the new Principals of Engagement in the Millennium. This research is part of a 3-year on-going study on social communications and influence from the New Symbiosis of Professional Networks. The Social Mind research study clearly defines the characteristics and behavior of social media influencers within social media networks that impact the brand, reputation and potentially the sale of products. To purchase a copy of this report, please visit: http://bit.ly/NB6ZIU.

Key findings of The Social Mind Study include:
  • Professionals spend 40% of their time online interacting in peer-based communities, closely followed by interactions with friends (31%), and 13% of time interacting with family online.
  • 65% participate to engage with a professional community of colleagues and peers via social media networks.80% participate in groups online to help others by sharing information, ideas and experiences.
  • 82% exchange information with professional networks and 78% exchange information online with friends, whereas 37% exchange information with “experts.”
  • Nearly 80% of respondents participate in online groups to help others by sharing information and experiences; 66% participate in a professional community of colleagues and peers; 41% participate in groups to be seen as someone knowledgeable.
  • For seeking information about companies, nearly 50% of respondents said that visiting company websites was most meaningful, 45% read blogs; followed by microblogging (41%), direct email (40%) and information exchange in online groups or forums (41%).
  • Educational information was by far the most frequently shared (61%).

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