In the latest Wharton Customer Analytics Initiative newsletter there are a number of videos from a recent conference that deal with mobile customer behavior. Here are the descriptions of the talks, the links can be found at the link above:" ... If you missed WCAI's conference, "Marketing on the Move: Understanding the Impact of Mobile on Consumer Behavior," or just want a quick refresh, the academic presentations are now available to view on WCAI's YouTube channel. Check out the talks from Felix Oberholzer-Gee (Harvard), Martin Spann (LMU Munich), Peter Danaher (Monash University), David Martens (University of Antwerp), and Sam Ransbotham (Boston College)..... "
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment