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Wednesday, July 25, 2012

Wharton Customer Analytics Initiative Mobile Talks

In the latest Wharton Customer Analytics Initiative newsletter there are a number of videos from a recent conference that deal with mobile customer behavior.  Here are the descriptions of the talks, the links can be found at the link above:" ... If you missed WCAI's conference, "Marketing on the Move: Understanding the Impact of Mobile on Consumer Behavior," or just want a quick refresh, the academic presentations are now available to view on WCAI's YouTube channel.  Check out the talks from Felix Oberholzer-Gee (Harvard), Martin Spann  (LMU Munich), Peter Danaher (Monash University), David Martens (University of Antwerp), and Sam Ransbotham (Boston College)..... "

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