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Monday, July 16, 2012

Revisiting P&G's Connect & Develop

Fast Company on P&G's Connect & Develop Approach.  Good article on the purpose and direction of P&G's outsourcing of innovation using Connect and Develop.  I would suggest that anyone who has ideas they would like the CPG giant to work with look at the site.  I have worked with startups and vendors seeking this connection  for nearly ten years, and the idea is great, but the execution often lacking.

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