Sociologically Inspired Technology

In the Edge:   Looking at how people and animals socially interact and applying that organization more broadly.  Akin to agent-based simulation methods we applied in marketing.   Still being used today by companies like Thinkvine.  Another exploration looked at how corporate organizational structures might be improved via restructure and acquisition.  Does this work at ETH take the solution to new levels of social organization?  " ... Society has many wonderful self-organization mechanisms that we can learn from, such as trust, reputation, culture. If we can learn how to implement that in our technological system, that is worth a lot of money; billions of dollars, actually. We think this is the next step after bio-inspired technology.... "