CPG and Eye Tracking

Colleague Herb Sorensen comments on the use of eye tracking by CPG companies in RetailWire.  True,this has become common, and more analytical work is needed. " ... What has become apparent is that visual control, and a whole lot more of the shopping trip, is NOT consciously managed by the shopper, but is under autonomic control. This, in turn, has led me to more in-depth study on the neurobiology behind the guidance/response mechanism, THE fundamental science of the purchase process ... "