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Friday, July 20, 2012

CPG and Eye Tracking

Colleague Herb Sorensen comments on the use of eye tracking by CPG companies in RetailWire.  True,this has become common, and more analytical work is needed. " ... What has become apparent is that visual control, and a whole lot more of the shopping trip, is NOT consciously managed by the shopper, but is under autonomic control. This, in turn, has led me to more in-depth study on the neurobiology behind the guidance/response mechanism, THE fundamental science of the purchase process ... " 

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