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Tuesday, July 31, 2012

Social Technology and Snacks

In NYT Technology:   Snack foods are a natural intersection place between social technology and people.   This article addresses work underway and how retailers and manufacturers are participating.    Also how consumer research can be done in the same space  " ... Frito-Lay is using a Facebook application to develop ideas for potato chip flavors. Users are asked to submit flavor suggestions and click an "I'd eat that" button to register support for other users' proposed flavors. "It's a new way of getting consumer research. We're going to get a ton of new ideas,” says Ann Mukherjee, marketing chief at Frito-Lay North America. ... " 

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