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Sunday, July 22, 2012

Visual Curation and Shopping in Pinterest

In the NYTimes Mag:  A breezy look at what has come to be known as 'visual curation' in systems like Pinterest .    Asked by a connection to look at the relevance of Pinterest I set up an account and looked at how to link some of my blog entries there, while tracking hits and click-throughs.  Can it induce different kinds of shopping engagement?  How important is the visual element?  It definitely gets a different cross section of customers 'walking in' than a blog, Facebook or Twitter.  So is that curation?  No, I don't think so, but it is establishing a store front on a different street, with strong visual cues. Go where your customers might be, especially if it is cheap and easy to do.

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