" ... Neuromarketing is the study of the neuroscience of marketing – a genuinely interesting field that, contrary to what neuromarketing companies will have you believe, has absolutely no practical benefit at the moment because no-one has yet demonstrated that a neural response is a better predictor of the key outcomes than a behavioural response. This, however, is more like neuro-spin-marketing, as it relies on people believing the hype of neuromarketing to get branded pseudo-studies into the media.... "
Monday, July 09, 2012
Neuromarketing PR
Mind Hacks takes a hack at Neuromarketing. I think there is something to be considered here. There is value in trying new methods to augment traditional ones, but just cryptically invoking support is not enough to make you depend on them.
" ... Neuromarketing is the study of the neuroscience of marketing – a genuinely interesting field that, contrary to what neuromarketing companies will have you believe, has absolutely no practical benefit at the moment because no-one has yet demonstrated that a neural response is a better predictor of the key outcomes than a behavioural response. This, however, is more like neuro-spin-marketing, as it relies on people believing the hype of neuromarketing to get branded pseudo-studies into the media.... "
" ... Neuromarketing is the study of the neuroscience of marketing – a genuinely interesting field that, contrary to what neuromarketing companies will have you believe, has absolutely no practical benefit at the moment because no-one has yet demonstrated that a neural response is a better predictor of the key outcomes than a behavioural response. This, however, is more like neuro-spin-marketing, as it relies on people believing the hype of neuromarketing to get branded pseudo-studies into the media.... "
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