Brands Talk to Users on Foursquare

In a new development, brands can communicate to their most frequent check-ins via Foursquare.  Making the interaction bi directional in useful ways has been talked about for some time, but recent updates now allow it to happen.  " ...  The tool has the potential to give brands a reason to actively manage Foursquare -- which had lacked a CRM component -- that they didn't have before, according to Rob Reed, founder of the location-based marketing platform MomentFeed, which has clients such as Cinnabon and Chili's.... "